Tennis Research Paper

Tennis by Robin Seems Introduction First of all, tennis is a sport known all over the world. That allows you to enjoy entertainment with your friends or whatever and in addition doing some physical exercise. It also improves your coordination a lot. It can be played either at two (called single) or four (called double). As you can guess, tennis is a very difficult sport. Especially in three points: physically, mentally and technically. The rare goods players excel in these three points. About one hundred fifty players are earning their live thanks to this sport.It meaner that if you want to live with your passion, you'll need to e in the top hundred fifty of the world. Very tough. Thus, tennis is especially a game and need to stay one. Fair play and having fun are required. Of course, a lot of people are watching tennis on television, which is very loved. History First of all, tennis is a sport known all over the world. His roots came from several thousand years ago. History seems to say that the creators of tennis are the Europeans monks. As you can guess, the racket was not yet uses at this time.They were hitting the ball with their hands, and then they were wearing leather gloves. A big step came when the first ‘racket' appeared. Thus, progressively (in course of time), the racket evolved as well as the ball. To begin with, the ball was wooden. Currently the ball is in rubber, filled of air and covered with felt. About the racket, they also were wooden and very heavy compare to now. Right now, rackets don't weigh more than four hundred grams and are for most of them in synthetic fiber and aluminum. STRING STUFF ?BALL Different Shots Before talking about all the kind of shots, I would like to say that tennis require finesse, power and speed. The hardest think is to keep improving the two others skills hill working on the third one. Indeed, if you only work your power, logically your speed will decrease. It's one of the reasons why all the professionals' players are supported by a coach. Actually, more than one coach. Obviously there's one for the physical aspect, one for the tennis aspect and sometimes for the mental aspect. * Forehand and Backhand * The more important shots with the service because they are the base of your game.Almost every ball you'll hit will be a forehand or backhand. If the balls bounces before you hit them then it is called Forehand or Backhand. If you are right-handed hen the forehand is stroke on the right side and obviously the backhand on the left side. If you're left-handed then it is the opposite. It's worth for every shot. * Volley * Stroke before it bounces, volley has for purpose to win time on your opponent. Indeed, if the ball doesn't bounces, the opponent has less time to come back on the good position on the court.In addition, volley is mostly hit under your head. In the other hand, volley is a very difficult shot because it is harder to control the ball * Smash * Same characteristic than the v olley except that it is only stroke above the head. In addition, the shot is often more powerful. * Service * One of the more important shots because it's the first shot you hit to start the from the baseline in either the right or left side, it's exactly the same movement than the smash, except that you throw the ball yourself and she need to bounces in the opposite square.Rules ; court composition This website explain you the detailed rules in tennis. There's a lot of website showing the basic rules of tennis but the one I took is very clear and kind of detailed. It explains everything: the position the players must have on the court, how to count, hat's all the possible fault you can do (double fault, foot fault, etc. ) and as shown on the next page the dimension of the court. A perfect website for a beginner who want to start tennis. All about tennis To my opinion, this website is the best if you are very interested about tennis.Before all, TIFT meaner ‘International Tenni s Federation'. Also showing the very detailed rules, you can find whatever you want. Here is a list of what you can expect to find if you surf on this website: * All the news about tennis (Players, tournaments, presidents of big tournaments) * A ‘Pin online service' which meaner you can buy your own pin' which is required to play internationals tournaments Minor or senior) * A list of all the possible internationals tournaments. Articles about tennis: doping, nutrition, psychology, equipment, conditioning and many more * Headings about Feuded, Davisson, Olympic and Paralytic tennis event, etc. References: 1. Introduction -> me. 2. Http://www. Historicalness. Net/ History 3. Http://weakest. Kill 2. Oh. Us/Hilliard's/whose/tennis/tennis_rules. HTML Rules ; court composition 4. Different shots different shots 5. All about tennis All about tennis

Comptetitive Advantage of Fiat

Also, Fiat has a control (almost 60% of the shares) over he legendary Ferreira which is a huge competitive advantage itself. Innovativeness: Fiat is a very innovative brand, they can adapt to industry changes very well. For example, their Alfa Romeo Mitt is a prototype of the brand's future sport style based on an optimized power-to-weight ratio. Also, Fiat ICC with electrically controlled soft top is a very innovative car. Their innovative products enable Fiat to gain competitive advantage among its competitors and help Fiat to differentiate its products.Distribution Network: Fiat has a very well organized distribution network spread around the whole world. Environmentalist: Fiat is the pioneer carmaker that has responded most effectively to the need to limit impact that transport has on the environment. Fiat is the leader brand for the production of compact cars, the most environment-friendly cars, like Flat 500. R;D center of Flat managed to reduce emission too minimum percentage. All of those advantages are sustainable and well working.But Flat needs to continue to Improve its quality. Flat cars were not considered as the best cars In the world. But since the early sass's, Flat Improved Its quality dramatically. Yet, Flat needs to continue to Improve Its quality If they want to be considered as a high quality car producer. If they can Increase their quality, their value would Increase as well. Since they have control over legendary Ferreira and Mistreat, the luxury sports cars, Flat has the necessary assets to reach that prestigious status.

Mercantilism and the Physiocracy

Individual economic activity was less controlled by the custom and tradition of the feudal society and the authority of the church. Production of goods for market became more important and land, labor and capital began to be bought and sold in markets. This laid the groundwork for the Industrial Revolution in the second part in the 18th century. However, we have to remember, that still we are talking about pre-industrial world, where agriculture is the most important sector of the economy.During this period from 16th to the half of 18th century, economic thinking developed from simple applications of ideas about individuals, households and producers to a more complicated view of the economy as a system with laws and interrelationships of its own. Mercantilism. Mercantilism is the name given to the economic literature and practice in Europe of the period between 1500 and 1750. Although mercantilist literature was produced in all the developing economies of Western Europe (and I should add some Eastern European, for example in Poland, economies too), the most significant contributions were made by the English and the French.Whereas the economic literature of scholasticism was written by medieval churchmen, the economic theory of mercantilism was the work of secular people, mostly merchant businessmen, who were privately engaged in selling and buying goods. The literature they produced focused on questions of economic policy and was usually related to a particular interest the merchant and writer (in one person) was trying to promote. For this reason, there was often considerable skepticism regarding the analytical merits of particular arguments and the validity of their conclusions.Few authors could claim to be sufficiently detached from their private issues and offer objective economic analysis. However, throughout the mercantilism, both the quantity (there were over 2000 economic works published in 16th and 17th century) and quality of economic literature grew. The mercantilist literature from 1650 to 1750 was of distinctly higher quality, these writers created or touched on nearly all analytical concept on which Adam Smith based his Wealth of Nations, which was published in 1776.The age of mercantilism has been characterized as one in which every person was his own economist. Since the various writers between 1500 and 1750 held very diverse views, it is difficult to generalize about the resulting literature. Furthermore, each writer tended to concentrate on one topic, and no single writer was able to synthesize these contributions impressively enough to influence the subsequent evelopment of economic theory. Secondly, mercantilism can best be understood as an intellectual reaction to the problems of the times.In this period of the decline of feudalism and the rise of the nation-states, the mercantilists tried to determine the best policies for promoting the power and wealth of the nation, the policies that would best consolidate and incr ease the power and prosperity of the developing economies. What is especially important here is the mercantilistic assumption that the total wealth of the world was fixed and constant. These writers applied the assumption to rade between nations, concluding that any increase in the wealth and economic power of one nation occurred at the expense of other nations (the rest of the world).Thus, the mercantilists emphasized international trade as a mean of increasing the wealth and power of a nation. Using some modern game-theoretic language, we may say, that they perceived economic activity and international trade in particular as a zero-sum game, that is a game, where it is impossible for both players to win (In a two-person zero-sum game, the payoff to one player is the negative of that going to the other player). So according to mercantilists, it is impossible to increase a global wealth of the world in effect of international trade.It is a very sad assumption, and modern economists do not snare it. The goal of economic activity, according to most mercantilists, was production, not consumption, as classical economists would later have it. They advocated increasing the nation's wealth by simultaneously encouraging production, increasing exports and holding down domestic consumption. Thus, in practice, the wealth of nation rested on the poverty of the many members of society. One again, they advocated igh level of production, high level of export and low domestic consumption.

Introduction Essay Example | Topics and Well Written Essays - 250 words - 5

Introduction - Essay Example Because of these above features, the two plant species remain to be most ideal for population growth experiments (Clatworthy and Harper, pg 308). According to Harper et al (221), the main aim of this experiment will be concerned with competition for resources between L.minor and S.rotundifolia in a laboratory setting. There is a suggestion that interspecific competition will result into a dip in the growth rate of either species. This is brought about by factors such as leaf size which mean creation of plenty of own food and other nutrients thereby growing at an increased rate and healthier thus out competing the other. The same experiment will be focused at regulating environmental thereby observing the interspecific interactions between the two plant species by measuring growth rate and competitive effect. It is possible to make a simple model of floating aquatic plant population. This is attributed to the fact that it is possible to provide them with regulated environment in glass beakers with cultures. The parameters controlled are temperature and light intensity. In order to investigate interspecific competition, the two are to be grown in same culture. This will be followed by observation as the struggle for existence commences (Harper and Chancellor, pg 682). As for intraspecific competition, the culture will be of a single species of Lemna. For that experiment which is aimed at investigating increase in light supply or duration, L.minor is grown in cultures exposed to varying light intensities and duration. Clatworthy, J.N., Harper, J.L., Comparative biology of closely related species living in same area. Inter and intraspecific interference within cultures of Lemna spp. and Salvinia natans. J. Exp. Bot. 13, 307–324, 1962. Print. Harper,J . L. & Chancellor, A. P., The comparative biology of closely

NURSE PRESCRIBING (the subject area is HEALTH VISITING) Essay

NURSE PRESCRIBING (the subject area is HEALTH VISITING) - Essay Example The actions that has been taken so far should also be recorded and any kind of medication that the Kellie may have received. When the drug history is being recorded, there should be a reference on any OTC and any other therapies that Kellie could have used before. These are like the herbal or the homeopathic remedies. It may hard for Shelly to give this information as some of the remedies used may not appear to have any effect. Thus making her understand what is means of alternative therapies is important. At this point it is important to note of any drug allergies that Kellie could have and they be noted in her notes. When Shelly presents the condition of her child, it is imperative to bear in mind that alternative treatment options ought to be taken into consideration prior to writing a prescription. With this, there are things that need to be considered. The first thing is the diagnostic recognized? The symptoms that appear in Kellies have to be assessed so as to be sure of the diagnostic. In the case of Kellie, the presence of egg cases discarded on the head ought to be investigated. These usually attach themselves on the shaft of the hair, and they remain even after the head lice have cleared. These however may not assure the presence of head lice. Thus one should continue and look for at least the presence of a head louse. The other thing that should be considered is if a GP referral is shown. In the case of Kellie there was no referral that was present. The nurse also ought to consider if any prescription is required at all. This can only be given in cases where the need is genuine. It should be born in mind that some patients may want to get a prescription for some other reasons other than to get treated for their illnesses. Thus before the nurse prescribes any medication for Kellie should make sure that she is infested with head lice and that she does not want to gain her mother’s attention. The health visitor should also do a physical

Economic Opportunities Paper Essay Example | Topics and Well Written Essays - 500 words

Economic Opportunities Paper - Essay Example American labor is not sufficient to fill in all these job vacancies and migration of workers from Europe and Asia are encouraged. As such, labor and employment opportunities are open in almost all areas of US. . Many states needed immigrants to add up to their sparse population to spur up the economy. They need workers to mines, factories and fields. These states actively invited immigrants by offering jobs or land for farming. Labor Exchanges were created to promote migration, offering cheap lands for permanent homes and cultivation. In Oregon, for example, Governor L. F. Grover, on August 23, 1870 issued a statement of need for farming population, inviting migrants to own land for residence and for cultivation of variety of products.(Oregon State Archives) Some States, Kansas, for one, made migration part of their business in order to increase their population. They have hired agents in principal seaports in Europe and in New York to communicate with migrant workers. All kinds of assistance are given such as reduced transportation fare, start up supplies, guides and attention to immigrants so they will be able to adapt in their new environment. Kansas was able to increase its population of 107.110 in 1860 to 550,000 in 1870 through immigration. (Oregon State Archives) * Shipbuilding. A lot of workers are needed as ship builder since US is one of the largest shipbuilders supplying the needs of Great Britain. * Iron industry. Iron makers are needed in Pennsylvania wherein the industry made progress and iron exports are developing. Other opportunities are the disparities of income from the migrant’s home country as compared to US make a big difference and enough reason for workers to come. Young and adventurous immigrants have come to US, and upon arrival looked for work and settled in communities where they have relatives and

A DIFFICULT CHOICE Essay Example | Topics and Well Written Essays - 750 words

A DIFFICULT CHOICE - Essay Example Chances of avalanches are real! It is not possible for anyone to survive in this condition of blinding blizzard, in the tent for 10-15 days at a stretch. Even the return journey is going to be perilous! We venture to give this advice to you from our fifteen years’ experience with the moods of the Himalayas. The weather may worsen further or everything may be perfect by tomorrow. That is the unpredictability about the Himalayas.† At our insistence they agreed to stay in this camp for another two days. If the weather is fine by tomorrow, we shall make a trial ascent in the morning and return to the camp by evening. That will give us confidence for the final assault and to acclimatize our bodies to high altitude conditions. My dear friend, you know the challenge of Mount Everest has been my daring dream. My birth at Colorado has something to do with it. But let me tell you, mountaineering at Colorado, are kindergarten stuff as compared to the challenge of the Himalayas. From a distance, Everest looks a graceful and gentle mountain. In the climber’s life its conquest is the ultimate achievement. I came here in pursuit of that ambition, and my girl-friend Sandia, had reservations about the timings of my adventure. â€Å"Attempt it two-three years after our marriage,† she often pleaded. â€Å"No, you will marry the Everest hero, not an ordinary mountaineer,† I retorted. Right now we are in a brutally exposing situation. In all probability, we are up to a do or die situation. In any case, we two will not give up without making a final attempt on the summit, when the blizzard stops and the weather turns favorable. Frankly, I have no moral courage to address this letter to Sandia directl y. She is tender-hearted and would be unable to bear the shock of my being stuck up in the snowy heights of the Himalayas. When you get this letter, meet her, do pep talks to bolster up her spirits and then show her the letter. With

Why juveniles run away, and what should be done with them when they Research Paper

Why juveniles run away, and what should be done with them when they are cought - Research Paper Example The issue of children running away from their homes has become popular in recent time due to their ever-increasing numbers. It is estimated that about one and a half million juveniles go missing from their homes, of which, only less than 20% returns into their homes (Zhang, Antonio, David & Victor, 2007). They also assert that about 12% of the youths in the united states run away from their homes at least once before they become adults due to various reasons that shall be discussed below. According to Chapple, Johnson & Whitbeck (2004), youths who have problems that are related to academic achievement, police contact, peer involvement shows high levels of juvenile run away. Most of the homes whereby juveniles run away are associated with limited supervision, limited help in schoolwork, limited opportunity to discuss personal problems and lack of emotional support in times of difficulties. Whenever there is limited support from family members, juveniles experience increased depression that leads to negative life that results to run away in search for a better environment to accommodate them. In some cases, families with high rates of runaway children are those whereby the parents are drug and alcohol addicts therefore they have less time to cater for the needs of their children (Sanna., Kimberly & Gregory, 2005). A high percentage of these families are those that give the children less social and economic support as they face the difficulties of growing up into adulth ood. Some parents and guardians are known to abuse their children excessively, leading to lots of discomfort and subsequently runway in search of freedom in the streets or elsewhere (Elizabeth, Andrienne, Gerald, Kathryn, Andrew, Jonathan & Cheryl, 2010). Continuous use of illegal drugs is also associated with the reason why the juveniles run away from their homes. Drug and alcohol abuse is strongly linked as one of the reasons why juveniles

Analyzing a disaster Essay Example | Topics and Well Written Essays - 2000 words

Analyzing a disaster - Essay Example ress the various aspects of risk; indicatively, risk theorists have referred to risk as an indication of ‘moral hazard or conflict of interest’ (Roy, 2008, 122); from another point of view, emphasis is given on the emergent character of risk (Guerden, 2003, 78) – in terms that if there is no appropriate plan of action the occurrence of a disaster can lead to severe damages. Current paper focuses on the examination of risk management in banks; a specific part of these businesses’ activities is examined – the management of personal data of customers. It is proved that the risk involved in the management of customers’ data in banks can be significant; however, with the implementation of appropriate policies this risk can be limited – the use of risk management cycle for the control of risk involved in the management of personal data of customers in banks has been proved to be the most appropriate solution for addressing the specific proble m. Relevant literature is also used in order to highlight the various aspects of risk in the specific sector but also to evaluate the effectiveness of risk management cycle in relation with the specific business sector. The management of data in banks is a demanding task; the management of personal data of customers – which is the issue under examination – often fails to meet all the standards set by the principles and rules governing the specific sector. The above failure is usually related with the high cost of systems required for the effective administration of the specific business activity; however, if appropriate risk management plans are implemented in advance the risk related with the management of data in banks is minimized. Quite often, personal data of customers are lost during the transactions developed in financial institutions – often the personal data of customers are lost even if no transaction takes place – i.e. while being stored in a bank’s database; therefore, the use of risk management

Case study - Complex fluid and electrolyte balance Essay

Case study - Complex fluid and electrolyte balance - Essay Example The symptoms vary from one person to another depending with the underlying cause and they include; fatigue, edema, fluid accumulation, nausea, loss of appetite and weight, abdominal pain, etc. There are several other conditions that are associated with congestive heart failure (Jeffrey & Barry, 2007). Congestive heart failure is diagnosed clinically based on the patients’ medical history. This is important because it could disclose the existence of some of the symptoms or even associated diseases. A physical examination on breath sounds, swelling of the legs or neck is done to determine the presence of excessive body fluid, pulse rate and heart size are also recommended physical exams (Sosin, Bhatia, Lip, & Davies, 2006). Diagnostic tests such as areechocardiogramam (used to show the heart image), and chest X-rays electrocardiogram aare done so as to detect any previous attacks, arrhythmia to show fluid accumulation and heart enlargement (Plantz & Adler, 2002). This condition can be treated through the use of analgesics, inotropic, nitrates, and diuretics. These medications are used to alleviate the symptoms associated with the disease. The ultimate treatment could be a heart transplant which is very risky or a surgery depending on the underlying cause. (Yancy & Firth, 198 8) This is a viral or bacterial airway infection that affects the lungs. Its main symptoms include a hefty cough that comes with, difficulty in breathing, pain in the chest, and thick mucus. Mr. B has all these symptoms and his chest has to be monitored because it could lead to a heart attack. The shortness of breath is brought about by fluid accumulation in the lungs and its surroundings. Chest infections can be life threatening or mild, it is worse when one has a congestive heart failure disease (Choi, Ryter, & Levine, 2013). Mr. B is suffering from sleep apnoea-hypopnoea (snore) as indicated by the breath sounds. It is a disorder mostly associated with

The Elimination of the Electoral College Essay Example for Free

The Elimination of the Electoral College Essay With the recent election, a controversy has come up about the eliminating the Electoral College. The Electoral College is made up of a group of electors where they vote for the President and the Vice President based on the states popular vote for the candidate. There are 538 Electoral College votes and in order to win the election, a candidate must have a majority of 270 votes to become the President. When Americans cast their vote, they are actually casting votes for the electors who will then cast their votes for the candidate. So, what’s the issue? Well, the issue is that, â€Å"The current system has the problem that presidential campaigns concentrate on only ten of the fifty states, and at least four out of five Americans are left out of the process of deciding who their president should be,† according to John Koza. In this election alone, President Obama and Governor Romney have visited Ohio a total of seventy-one times because Ohio was a major battleground state. To add on, statistics show that President Obama and Governor Romney have spent about ninety- five percent of their time and money in only ten out of the fifty states. Why? Because those battleground states have citizens who are undecided as to which candidate they should vote for, whereas most of the citizens in other states are decided. Now, let’s say that there was no electoral college and the candidates won by popular vote, chances are that they will spend a lot of their time and money campaigning in heavily populated areas such as the New England states, the South, and the West Coast. This unit has mostly been about public opinion and political participation. It has also been about the election. We learned how people choose the president and we got a general idea about the Electoral College. The Electoral College plays a HUGE role in an election. As I mentioned in the first paragraph, the electors vote for a candidate based on the states popular vote. Take Virginia for example, if you were to look at the counties, you would see that a majority of them voted for Governor Romney. If you were to look at the heavily populated (urban) areas like Richmond or D.C., they voted for President Obama. So, what candidate did the electors place their vote for? President Obama. Just by looking at the map, one would think that Virginia voted republican. The Electoral College was an agreement between the election of a candidate by a vote in Congress and the election of a candidate by popular vote of citizens. I’m sure that back when the Electoral College was formed, no one questioned the fairness of it. The popular vote is basically being spilt from the Electoral College vote. In my opinion, the Electoral College should be eliminated because it should not be electors from each state deciding the â€Å"fate† of our country. It should be the citizens deciding the outcome of an election because after all, that is why we are allowed to vote. I feel that even though we are allowed to vote, our vote doesn’t really count because of the Electoral College. Voting is a great way for our votes to be heard and to exercise one of our many rights, but if the Electoral College is eliminated, then we might as well not vote. Works Cited Page Savage, George . George Savage: Time to eliminate the Electoral College.Madison.com Madison WI news sports entertainment. N.p., 5 Nov. 2012. Web. 8 Nov. 2012. Jeunesse, William La. Time to eliminate the Electoral College? | Fox News. Fox News Breaking News Updates | Latest News Headlines | Photos News Videos. N.p., 5 Nov. 2012. Web. 8 Nov. 2012. . Is it time to eliminate the Electoral College? | TheGazette. Eastern Iowa Breaking News and Headlines | thegazette.com Cedar Rapids, Iowa City. N.p., 6 Nov. 2012. Web. 9 Nov. 2012. .

Reflection on Global Operation Management Essay Example for Free

Reflection on Global Operation Management Essay Pietra Rivoli who is an associate professor in the Georgetown University, specializes in finance and social issues, and is the author of the book, ‘The Travels of a T-shirt in the Global Economy’. The main reason which instigated Rivoli to write this book, was a speech a student had given at the Georgetown University, the student was severely criticizing globalization, and asking about who made the T-shirts they were wearing. She told some facts about child labor in India and Vietnam, which made everybody, sit up and think, including Rivoli. Rivoli then starts on a journey to find out some interesting facts about the origin of the T-shirt. Her case study starts in Texas at the home of Nelson Reinch, who produces enough cotton for more than 1.3 million T-shirts. Reinch and his colleagues control the whole world market of cotton, through hard work, determination, modern technology and much needed discounts from the government. Reinch was no where in comparison to the poor farmers in India and Africa, who did not have proper funds or government support in marketing their goods. Rivoli’s next stop was China, were she met a young woman Yuang Zhi, who spun the yarn for the fabric and sewed the shirt. This young lady worked for 50 hours a week, and earned nearly $150 per month. This woman’s working conditions were far better than the conditions in which women had to work previously in Manchester and England. This was probably the woman’s first encounter with independence and identity, which came in the form a paycheck, even though it was a small amount.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The most important point which was very surprising was that, throughout the world there must be millions of people who manufacture cotton, but the manufacturers from Texas were totally dominating the cotton industry, because of their shrewd manner by which they manage to avoid competition. These manufacturers manage to control the market by avoiding the labor market, which make the other manufacturers unable to compete with them due to no government and political assistance, lack of proper education and money. People who support globalization vow by the free trade of clothes, as it can be used to the advantage of the poorer countries. Rivoli was surprised to find that how recycled clothes from the USA were a rage in Tanzania. Used clothes from America get imported in huge quantities to Tanzania. Tanzania is a small country which was slowly proceeding towards a more liberal capitalist system from the socialist model. People are able to freely take part in the daily auctions of the clothes at the market place, and merchants are also making a mark for themselves in the cutthroat markets as consumers or retailers. Rivoli feels that free trade should be encouraged without any government or political interference in the markets. According to the author, United States is on the top of the market whereas Africa is at the bottom; she feels that USA will have a better chance to make progress economically if they give a reasonable chance of competition to other poorer countries. Tanzania is a proper example of how a free market should work, and these markets are extremely professional, but do not get acknowledged, because of the low capital raised through such markets, which is not significant. Two of the most important principles which need to be followed are that, government and political interference should not be there in any market. Another point is that the subsidy which US government gives the cotton manufacturers is indirectly harming other poorer countries. Rich people are becoming wealthier and the poor are becoming poorer. If the subsidies are reduced, the price of cotton can be increased, which would be beneficial to other poorer markets. Another important point which is a shock is that the clothes that people donate, are not given away freely to poor people, but are sold to middlemen for huge profits, which later land in the streets of   the Tanzania marketplace. Some of the most important principles which can be followed by other industries also are that free market in any trade should be encouraged, and people should have the power to voice their demands, meaning a free democracy should be prevalent to achieve a fruitful society. Government should support free trade in any industry, and should provide the necessary platform in the form of proper education and capital to help the markets grow. Some of the other reasons for the trouble that African industries are facing are the lack of proper authority, which is due to no proper education, corruption and insecurity. The author Rivoli made a very good job of the book, she was successful in exposing the secrets and complications of the cotton trade globally.   Her views on free trade and liberal democracy are very interesting, and should be followed by the authorities of the poorer countries for a better society. On the whole she succeeded in voicing her thoughts and opinions on the recycle market in Tanzania, and hopefully, their government will provide a strong platform for such global trades. References Kris Hundley, What a T-shirt Teaches Series., St Petersburg Times, 4 October 2007, http://pqasb.pqarchiver.com/sptimes/access/819871301.html?MAC=02bf1feb f29a46475f850792f7bc0fa9did=819871301FMT=FTFMTS=FTdate=author=pu b=printformat=1desc=What+a+T-shirt+teaches+Series%3A+BOOKS. Lauren Dorsey, Lauren Barbieri, Zack Thomas, ‘The Travelers of a T-Shirt in the Global Economy, by Pietra Rivoli’, 4 October 2007, http://www-learning.berkeley.edu/cipolat/PDF/ISF100E/Student%20Summaries/Rivoli.pdf.

Ethical Theories In International Business

Ethical Theories In International Business In recent years, the globalization has been continually stimulated towards nations in the world. Two main reasons that are able to explain the expansion on global business are the degeneration of trade barriers since the end of World War II in conjunction with the sharply increasing in development of the technology in various fields such as communication, information processing, internet and transportation (Y?cel, 2009). Numerous firms, even small businesses, have been increasingly entering into the international business as foreign markets are looked as possible sources of income to the firms. Thus, there are a great number of business people who working overseas and facing the different in environmental and cultural variances. The differences certainly make a lot of problems to the cross border businesses. Many problems have presumably been created due to the different environments and especially cross-cultural environment; ethical problem is one of these problems (Y?cel, 2009). In times past, ethics had not much effect on the business. However, ethical issues have been being in vogue by the arising of dishonesty in an international business. DeGeorge argues that The change in perception and attitude can be traced back to the exponential growth in industrial pollution, the rise of consumerism and the popular reaction to increasing numbers of scandals and corruption (DeGeorge, 2000, P.50). The purpose of this essay is to present the definition of ethics and ethical theories i.e. Deontology, Teleology and Golden Rule. Furthermore, there is a discussion regarding ethical problems that may be encountered when doing business internationally. Moreover, approaches and general guideline for firms to act ethically to the issues are displayed. Harvard Referencing Style is adopted for referencing in this essay. What is ethics? Ethics is the standards to determine what is right or wrong, what is better or worse, what people ought to do or ought not to do which conduct individuals or groups of how to behave. Ethics engages an examination into a reasonable justification for the set of standards that pervasively accepted by members of culture (Grossman, 2001). In addition, MacKinnon defines ethics as Ethics, or moral philosophy, asks basic questions about the good life, about what is better and worse, about whether there is any objective right and wrong, and how we know it if there is (MacKinnon, 2007, P.3). Thus, ethics in business can be defined as the framework of reasoned and appropriated justification that provides goods, profits, to the firm based on the acceptable affected on others including all stakeholders. Business ethics requires an inquiry of firms on their actions towards global (Cuizon, 2009). Ethics is also considered as glue that cements business together (DeGeorge, 2000). As the growth of concerns about an ethical issue, several ethical theories have been developed as a guidelines or rules in order to assist all human beings and also multinational corporations to behave ethically and avoid ethical issues in the business world. Deontological theory, Teleological theory and Golden Rule are some major theories to help flee from ethical issues. These theories have different approaches to justify the behavior of human or firm whether it is ethical or unethical. The first, deontological theory is the theory that makes an ethical judgment based on the intention of act with a neglect of outcome of that act whether the outcome is good or bad. In other words, deontological ethical decision-making process has concentrate on means rather than an outcome. Pojman defines deontological theory as It is not the consequences that determine the rightness or wrongness of an act but certain features in the act itself or in the rule of which the act is token or example (Pojman, 2001, P.134-135). For example, based on the real life experience, there have been many robbery cases in Thailand that the burglars carried a weapon with them whether for violating the victims or even hunting the victims down in order to done their job easier. However, some of these cases were ended up as a death of the heedless robbers themselves because the victims who were being stolen and violated actually had a gun and shot them down instead with intention to protect their lives. This example exemplifies and expresses a difference in the term of killing by based on the deontological theory, to killing somebody is totally wrong but killing with an intention of self-defense against the assault is absolutely different. In contrast of deontological theory, the teleological theory completely provides an opposite way of ethical decision-making process. While deontology has concerned on the means, the teleological theory has focused primarily on the net outcome rather than the means itself. The teleological ethical decision-making process can be defined as the theory that stresses on the examination of the result which caused by a behavior and determine the good or bad of that outcome based on the aggregated benefit consequences for others in culture. Pojman, also, characterizes the theory as The Greatest Happiness for the Greatest Number (Pojman, 1995, P.727). This, teleological theory, could provide a dissimilar option to the same example of deontology. If victims make a decision based on teleological theory, victims would not need to shoot the thieves but call the police instead. Hence, the robbers would be alive but be jailed and the victims would finally be saved by the police. The families of thi eves would not lose their family member and consequently the victims would not be guilt as no one got killed. A given sample situation displays a way of teleology ethical decision-making process which concerns the net benefit of outcome, that are consequences from the act, rather than the act itself. Last theory, the golden rule, is to act to other people in the way that you want to be acted by them. In other perception, golden rule can be defined as to bring others mind into our mind and not to treat others in the way that you do not want to be treated. Y?cel argues about the meaning of golden rule as doing unto others as you would have them do unto you (Y?cel, 2009, P.99). This theory is seemingly a general standards or norms in the deep of human being s mind towards various cultures and religions which can be used simply as a guideline to make an ethical decision in day to day life. For instance, based on the real experience, an engineer who has been working for the special company s project had an idea to largely reduce the cost of manufacturing of the firm. However, his colleague stole his idea and sold it to management level by himself without even a given credit to the originator of the idea. To think based on the golden rule, there is a simple question Would the stealer steal others idea and pretend that the idea was originated by himself if he falls in the same situation with a person whose idea was stolen? The answer is surely no because he would actually not want his idea to be stolen by others, suddenly, he would not do it. As explanation over the ethics and several ethical theories are presented and exemplified, it indicates that even an ordinary people could face the ethical problems in day to day life. In similarly but even much higher magnitude and severity, the across border businesses are encountered with the ethical issues that are particularly caused by the differences in law, politic, environment and culture between home country and host country. Cultural variances over the various groups in international business turn the business ethics to be more complicated (Y?cel, 2009). Many practices that are considered as ethical practices in some countries are declined or even illegal in other countries (Briscoe, 2009). Small and large scale of Bribery, Human rights, Child labor and Employment discrimination are examples of ethical problems in multinational enterprises (Deresky, 2008). One of ethical problems that cross border businesses have been being faced is employment discrimination. It can be defined as treating people including employee with inequality in hiring, promotion, retirement, work selection by based on various factors e.g. gender, age, race, religion and even marital status. Tomei also argues that This difference in treatment puts him or her at a disadvantage or limits his or her access to benefits and opportunities available to other members of society (Tomei, 2003, P.402). In Singapore, for example of the gender discrimination, working men are paid with higher salary than women employee just to protect the successfully in economics of male (MacKinnon, 2007). Another example based on working life experience, the big computer hard drive manufacturer in the world which has over 10 subsidiaries and subcontractors all over the globe was impacted by the recent world s economic crisis. The crisis caused the world s sales in technology sector including c omputer hard drive dropped rapidly. At that time, the company was directly forced by the loss of income to reduce its operating cost in order to sustain the firm and survive in the business. The firm s strategy to reduce the operating cost was finalized and appeared to be the salary deduction of all employees and layoff thousands of employees throughout the organization. A plant in Malaysia, which has been established to serve the repairing and rebuilding function on claimed hard drive from customers, was certainly affected as well as other plants in cross borders. While slashing in salary caused less impact to Malaysian employees, the much more painful was created to workers by discharge a number of employees; most of them were female operators who worked in the manufacturing processes and had age around 35 years old upward. The reason to dismiss these women based on their age regardless their individual working performances was stated by the American Vice President of Asia-Pacific Regional Operations as elders have less concentration and less working efficiency to work in detailed and micro job in assembly and disassembly of hard drive s components. This selective layoff based on age is considered as unethical behavior even the women, who were dismissed, were paid for compensation. These women could definitely not live their life by only based on a moderate paid of compensation. Consequently, they would have to find a new job. However, they would be faced by other discrimination in employment since companies in Malaysia tend to not hire employees 40 years of age or above. Women with an age of 40 and older have less chance to obtain a new employment (Dylyani, 2009). This loophole is caused by the differences in law. While USA has Age Discrimination in Employment Act (ADEA) as a shield of this ethical problem, Malaysia has no protector (Dylyani, 2009). The way to resolve these 2 employment discriminations, hiring and termination, would be based on the teleolog ical frameworks. VP of the hard drive firm would at least consider individual working performance of employees as a main factor to decide who would be dismissed individually and certainly not to dismiss by basing on only their age. In addition, the consequences of layoff ought to be considered because there has been a high probability that elder operators who were expelled would be difficult to acquire a new employment. Furthermore, discrimination in hiring would be resolved by adopting the same practices as ADEA as the country s law to close the gap of difference in legal, give back the equal and fairness among all age of employees and conduct firms to behave ethically regarding the problem. It has now become clear that ethics is necessary in international business and ethical issues are unavoidable for the firms who step into across borders. Managers in multinational enterprises are required to make a decision on ethical dilemmas based on the ethical decision making processes and frameworks. Nevertheless, in order to handle with ethical issues effectively by based on the firm s benefit as well as fairness among society, problem in employing the ethical theories to particular ethical issue is definitely emerged i.e. which ethical framework should be applied to certain ethical dilemma to get the best end result? There is possibly no clear answer for the managers regarding this question. Maybe the applicable guideline for managers is to asking by following questions: Does firm act legally under home and host country s laws? Does action conflict with the human rights of all affected by it? Does action conflict with host culture? And does action cause any harm or violation t o the public? To behave ethically is the challenge for the international firms but even more challenge is to apply the ethical guidelines and theories appropriately to the ethical dilemmas.

Bach and Schoenberg Essay -- Music

J. S. Bach was the first known composer to use a literal representation of his name in his music. He used the chromatic motive B-A-C-H , that is, B-flat, A, C, B-natural in American theoretical language in Contrapunctuas XIV from the Art of Fugue. Although Bach left this fugue unfinished, the third and last subject of the fugue was the B-A-C-H motive that composers after Bach have used to pay tribute to the great composer. There are a number of composers; including: Schumann, Liszt, Reger, Busoni, Schoenberg, and Webern, who have used the B-A-C-H theme in their works; varying the way they employed it to make it part of their personal style. NEED SCHUMANN, LISZT, REGER INTRODUCTION SENTENCES. In 1910, Busoni created one of most famous works, Fantasia Contrappuntistica, that "finished" Bach's unfinished fugue; the theme is easily noticeable in contrapuntal form. In 1923, the year Schoenberg created his twelve-tone method, he composed op. 25 Suite FÃ ¼r Klavier, which employs his tonal row in inversion, the B-A-C-H motive. In 1937-38, a student of Schoenberg and a purveyor of serialism, Webern used a tonal row beginning with the B-A-C-H motive to create his piece Streichquartett, op 28. Each of the three modern composers uses this theme differently but they each have used these four notes to create a piece that connects each of them to Bach in a unique way. In Fuga a 3 Soggetti (Contrapunctus XIV) from the Art of Fugue; Bach first presented two whole fugues with separate subjects before beginning the signature-subject . The subject begins with the four notes B flat, A, C, and B natural in a chromatic pattern that is easily recognized. As can be seen below, he quickly matches his subject in the tenor with a real answer at a fi... ...e is a key factor of serialism and Webern is able pull this off while maintaining the B-A-C-H theme in his row. Annotated Bibliography ARSIS Audio: CD168." ARSIS Audio. Web. 01 Oct. 2009. Electronic Bach, J.S. "Contrapunctus XIX: Fuga a 3 sogetti". Art of Fugue. Electronic Bailey, Kathryn . "Webern, Anton." Grove Music Online. Oxford Music Online. 9 Nov. 2009. Electronic Busoni, Ferruccio. "Fuga III". Fantasia Contrappuntistica. Print. Neighbour, O.W. "Schoenberg, Arnold." Grove Music Online. Oxford Music Online. 9 Nov. 2009. Electronic. Sitsky, Larry. Busoni and the Piano: The Works, The Writings, and the Recordings. New York: Greenwood Press, 1986. Print. Schoenberg, Arnold. Suite FÃ ¼r Klavier, Op.25. Wien: Universal Edition. Print. Webern, Anton. Streichquartett, Op. 28 / #c Webern. Wien: Universal Edition. Print.

The Telescope :: physics science space telescope

There is a beckoning about space—an indefinable pull towards its airless environment. While I share a childlike excitement of zero gravity far off planets, I don’t lose myself in heavenly dreaming. Infact, what is more my fascination, is the technology that allows children to have their dreams, that allow them to grow up and actually touch the stars! And thus, I put forward for your enjoyment and enlightenment, a detail and profile of the most landmark instrument ever created for observation of the stars! Two pieces of glass (three at most) are used to either refract or reflect light emitted by a far off source. Radio telescopes are similar (though will not be addressed here) in that they collect energy signals from far off sources. People commit hundreds of hours of their lives, willingly, to a continuous myopic view of the universe, generally very alone atop some secluded high mountain like a Buddhist monk. What do the efforts of these researchers matter to us? Wouldn't their time be better spent raising their children or contributing to their community? But these researchers do matter and their efforts are fruitful. What these martyrs of loneliness are providing is a biopic view for the rest of humanity. They are providing a complete and ever expanding image of our place in the solar system—an account of the space in which we live. Space is the substance of metaphysical conjecture and childhood visions. It is, to borrow famous words, "the final frontier"! Profound landmark discoveries have shaped our interpretation of our manner of habitation and altered our ways of living to live in a cleaner, more humble, relationship with the substantive universe around us. These researchers have studied the births and deaths of stars, the motions of planets and space bodies, the unbelievable natural phenomena of the heavens that, in their spectacular magnitude and power, seem to bring our universe back down to where is feels more real. We can only take in the reaches of space one eye at a time, but little by little, but picture becomes clearer. Politics The early 1600 were a time of church authority and undisputable tradition. Such were these high emotions that in 1616, an edict was past prohibiting support of the Copernican thought of a heliocentric system. At the slightest suggestion of any thought other than the earth being the center of the universe and the church would actively rise against the authors of those notions.

The Powerful Character of Pearl in Hawthornes The Scarlet Letter :: Scarlet Letter essays

The Powerful Character of Pearl in Hawthorne's The Scarlet Letter      Ã‚  Ã‚   One of the most significant writers of the romantic period in American literature was Nathaniel Hawthorne.   Hawthorne wrote stories that opposed the ideas of Transcendentalism. Since he had ancestors of Puritan belief, Hawthorne wrote many stories about Puritan New England.   His most famous story is the Scarlet Letter.   This novel tells of the punishment of a woman, Hester Prynne, who committed adultery and gave birth to Pearl.   A minister of Boston, Arthur Dimmesdale, had an affair with Hester while believing that her husband, Roger Chillingworth, had died.  Ã‚   However, Chillingworth did not die and appears during the early stages of Hester's punishment.         Ã‚  Ã‚  Ã‚   The purpose of this paper is to analyze the character of Pearl in the Scarlet Letter.   Her whole life had many difficulties while living in Puritan New England.   Furthermore, Pearl displays much parallelism to the scarlet letter that Hester must wear.   Finally, Pearl's birth intensified the conflicts in the novel.  Ã‚   Clearly, Pearl becomes the symbol of all the other major characters' tragedies.         Ã‚  Ã‚  Ã‚   The character of Pearl in the Scarlet Letter lived a very difficult life.   Before the novel begins, Hester Prynne gives birth to Pearl after having an affair with Arthur Dimmesdale, a Puritan minister.   Pearl's birth proves that Hester cheated on her husband Roger Chillingworth provoking the stories action. The novel opens with the people of Boston staring and laughing at Hester holding Pearl while standing on the town's scaffold.   At this time, Pearl is three months old. Years later Hester gets released from jail and lives with Pearl in the outskirts of town.   Since Hester becomes alienated from Boston, Pearl turns into "her mother's only treasure!" (Hawthorne 76). Hester makes bright red clothes for Pearl that parallel the scarlet "A."   At age three, Pearl endures many laughs and jokes from other Puritan children but chases them away with stones. Since Pearl's birth resulted from broken rules, she does not feel the obligation to follow rules. Although her life is an outcast of Puritan society, Pearl's language shows a high level of intelligence.  Ã‚   Later, Hester receives word that the magistrates want to take Pearl away from her. Hester takes Pearl to the governor's house where the child meets her father, Arthur Dimmesdale.

Child Care Nvq Level 3 Unit 8 E3

Many parents adapt to changes in their lives and usually have the support of family and friends to provide assistance. Many families however can face issues that affect the family life and often need support to help them. Factors such as financial Difficulties could become an issue as this would mean that they are unable to afford food or clothing therefore leading towards poverty and poor health which can cause depression.Also poor housing would effect the child as they may not even have a garden to move about in and there may not be a play park around making the child become restricted from outside play. Another factor could be unemployment, meaning no job, which may effect the child as there would be no income. If a single parent, this would mean that they would have to work but also meaning that the child would have to be moved somewhere to be taken care of meaning sepaeration would have to happen between the parent and child.Divorce and separation would also mean that the child would possibly have to move home to a smaller building meaning that the conditions would be cramped and the parent may have to recieve lower income Lower income Smaller housing / cramped conditions There are four different types of Sectors that provide care and education for children. They are; Statutory Sector Voluntary Sector Private Sector. Independent A Statutory Sector is a Sector that has to be there by law, so dentist, local schools and hospitals are part of this.Local schools have to be there by law and get some funding by the government. The age range that schools cover is from 5 years to 11 years olds. They follow a set routine where reception covers the EYFS and then year one to year six covers the national curriculum. Schools are open from nine o'clock in the morning to half three in the afternoon, from Monday to Fridays, term times only. This means that schools are closed at Christmas, Easter, summer and half terms.Schools are in easy access areas, where there is enough space for an outside play area for example the playground and indoor space, for example somewhere to do P. E. A local school can be adapted, for example ramps for people with disabilities and for people to find it easy to access the school. A local school should also include snacks; they should be healthy snacks like fruit and vegetables. They should also include toileting times for the children. Statutory Schools are usually free except payment for school dinners, school trips and some snacks.A Voluntary Sector is a sector, which people volunteer to organise and run, so mother, toddler and Pre school groups are apart of this. The aim of a Statutory Sector School is to provide opportunities of education for every child and to support their learning also making a safe and secure environment for children to keep them from harm. Another aim is to provide social opportunities for the child this will include learning to make friends, learning to socialise with people, learning the diffe rence between adults and children and learning to respect others.It may also provide opportunities for the family by meeting new parents so they are making new friends and it may also prove as support for families as they might find people to rely on and also some services though school to help support them. An independent sector are companies with more freedom to organise their provision. Their services may not rely on government funding and does not have to follow the EYFS or the National Curriculum. However the service may be OFSTED inspected to make sure children's welfare needs are being met. Services of independent provision include independent schools and nurseries. Child Care Nvq Level 3 Unit 8 E3 Many parents adapt to changes in their lives and usually have the support of family and friends to provide assistance. Many families however can face issues that affect the family life and often need support to help them. Factors such as financial Difficulties could become an issue as this would mean that they are unable to afford food or clothing therefore leading towards poverty and poor health which can cause depression.Also poor housing would effect the child as they may not even have a garden to move about in and there may not be a play park around making the child become restricted from outside play. Another factor could be unemployment, meaning no job, which may effect the child as there would be no income. If a single parent, this would mean that they would have to work but also meaning that the child would have to be moved somewhere to be taken care of meaning sepaeration would have to happen between the parent and child.Divorce and separation would also mean that the child would possibly have to move home to a smaller building meaning that the conditions would be cramped and the parent may have to recieve lower income Lower income Smaller housing / cramped conditions There are four different types of Sectors that provide care and education for children. They are; Statutory Sector Voluntary Sector Private Sector. Independent A Statutory Sector is a Sector that has to be there by law, so dentist, local schools and hospitals are part of this.Local schools have to be there by law and get some funding by the government. The age range that schools cover is from 5 years to 11 years olds. They follow a set routine where reception covers the EYFS and then year one to year six covers the national curriculum. Schools are open from nine o'clock in the morning to half three in the afternoon, from Monday to Fridays, term times only. This means that schools are closed at Christmas, Easter, summer and half terms.Schools are in easy access areas, where there is enough space for an outside play area for example the playground and indoor space, for example somewhere to do P. E. A local school can be adapted, for example ramps for people with disabilities and for people to find it easy to access the school. A local school should also include snacks; they should be healthy snacks like fruit and vegetables. They should also include toileting times for the children. Statutory Schools are usually free except payment for school dinners, school trips and some snacks.A Voluntary Sector is a sector, which people volunteer to organise and run, so mother, toddler and Pre school groups are apart of this. The aim of a Statutory Sector School is to provide opportunities of education for every child and to support their learning also making a safe and secure environment for children to keep them from harm. Another aim is to provide social opportunities for the child this will include learning to make friends, learning to socialise with people, learning the diffe rence between adults and children and learning to respect others.It may also provide opportunities for the family by meeting new parents so they are making new friends and it may also prove as support for families as they might find people to rely on and also some services though school to help support them. An independent sector are companies with more freedom to organise their provision. Their services may not rely on government funding and does not have to follow the EYFS or the National Curriculum. However the service may be OFSTED inspected to make sure children's welfare needs are being met. Services of independent provision include independent schools and nurseries.

Ethics and Global Business Essay

Skyscrapers, malls, restaurants, hotels, resorts, city lights, busy highways, and booming businesses—- without a doubt, China has already blossomed from a sleeping nation into an economic giant. From a country that once resisted the global market, it now thrives as one of the leaders in world economy. In fact, China comes in with the second largest Gross Domestic Product last 2008 with a total amount of $7. 8 trillion (Guthrue, 2006, p. 7). This makes this country one of the fastest growing nations in the world. This great stride is the result of Deng Xiaoping’s vision and effort for economic reform. Over the past 30 years, globalization helped tore down the trade barriers which in turn, expanded the People’s Republic’s investment, businesses, and knowledge. The effects of globalization in China are simply staggering. In fact, it is even impossible to imagine that some 25 to 30 years ago; this country is known only for its history of political and economic problems escorted by social turmoil and fragmentation (Guthrue, 2006, p. 7). China’s path towards economic reform began during the late 70’s when its government started to adapt a more pragmatic action to its numerous political as well as socioeconomic dilemmas. This different perspective resulted in the decrease of its socialist ideology in the country’s economic policy. During this time, the government focused its attention in economic productivity by introducing new management methods in its industrial, agricultural, financial, fiscal, as well as labor sector. In 1984, China’s idea of people’s commune was eventually eliminated after its 25-year existence. Private ownership of agricultural and industrial production assets were declared legal, while workers were encouraged to find private employment. Apart from this, small enterprises and businesses in rural areas also came in by the numbers. This resulted in increased competition as well as an increase in trading (Guthrue, 2006, p. 7). These small steps helped this country prepare for its great leap forward. China’s economic growth finally came in when the government decided to fully integrate its economy with the international market. Efforts were then made to make several Chinese regions open for foreign investments. Incentives and favors on taxes, patents, as well as contracts were passed as a way of attracting international investors. Although the government’s efforts to draw foreign investors were on full force, its bureaucratic issues such as political corruption and social fragmentation caused its vision for economic reform to slow down. Inflation eventually surged in which then caused the country to lag behind considerably. By the early 1990s, China regained its momentum as its leader Deng Xiapong suggested various pronouncements geared towards reinventing and renewing the country’s goal for economic reform. This marked China’s growth to become one of the world’s economic giants. The following years saw how this country quest to improvement not only its economy but also administrative system. By 2003, the government proposed several policies and amendments to address its ever changing economic system. Legislators also placed in a new emphasis on balancing the income distribution in both urban and rural areas, reducing unemployment rate, improving equity, while at the same time protecting its natural resources. In 2005, the government approved a five-year economic program which is geared towards creating a â€Å"harmonious society†. This program ultimately calls for a 45 percent growth in its Gross Domestic Product as well as a 20 percent decrease in its energy consumption by the year 2010. Apart from this, the program also underlined the importance of an improved education, social security, as well as medical care system (Guthrue, 2006, p. 7). From the 70’s up to the present, China’s efforts to development their economy allowed them rank as the second largest GDP in terms of Purchasing Power Parity and the third largest when it comes to Industrial Output (Guthrue, 2006, p. 7). Indeed, globalization allowed this country to create important developments as well rapid progress. However, the country’s growth in economic dominance does not only create benefits, but it also creates threats to the country’s culture, tradition, and way of life. Although globalization brings many benefits and advances, it also brings with it several consequences that must be properly addressed. In the paper Urban Development in Global Periphery, Sanjoy Chakravorty (2003) explained that globalization has two varied elements. This includes economic globalization which refers to the â€Å"integration of markets† and ideological globalization which refers to the â€Å"political idea that underlie the spread of market, trade, and democracy† (Chakravorty, 2003, p. 357). While economic globalization can be effectively used to improve and development a country’s economic status; ideological globalization on the other hand, can have a relative detriment to the county’s culture and way of life. One of the staggering consequences of globalizations in China is the threat of losing its identity. Chakravorty (2003), explains that globalization is a homogenizing process (Chakravorty, 2003, p. 361). This creates not only an economic but also a cultural mark that leads a country to adapt the values, taste, and even identity of the dominating global economy. Some scholars even refer to this as the â€Å"Mcdonaldization† or the â€Å"Cocacolonization† of a nation’s cultural identity and value. Although patronizing foreign products can help the economy, there is also this underlying threat that such products may cause the people to forget their own and ultimately adopt the values that the foreign products brings. In the case of China, a country that was once known for its rich culture, the Great Wall, fascinating dynasties, and many more, may become replaced by foreign logos of McDonald’s, KFC, and Coca-Cola. Inequality is also an important issue that must be considered along with globalization. As technology and foreign businesses continue to spread, it is also very likely that the gap between the rich and poor will become wider. Although globalization played an important role in decreasing poverty, this same thing may also create a bigger gap between the haves and have-nots. This is because the income gaps between skilled workers and non-skilled workers will continue to grow despairingly large. This is especially true for China. The income inequality becomes much more prominent due to the huge gain enjoyed by its upper crust (Seeking Alpha, 2007). Human right is another globalization issue that must be carefully considered. Although globalization has exacerbated poverty in many parts of China, it is still important to take note that most of the laborers in this country receive below the minimum wage. The pressures of globalization can lead to labor exploitation especially in rural regions. In this situation, the women and the children are always the first victims. Most women become laborers in a sweatshop setting while receiving a low salary. Children on the other hand are forced to work in factories. The human issues regarding globalization become even worst as the laborers are often subjected in sweat shop settings. Oftentimes, the workers are exposed to an environment which is hazardous to their health. Most of the workers also lack the basic health and accident benefits. Indeed, globalization has delivered the world its promises of economic development and growth. However, it is also essential to remember and consider the ugly side of this phenomenon. Inequality, human rights, and even the threat of losing national and ethic identity are just some of the many consequences of globalization. Although resolving these issues all at once may be a far cry, it can still be addressed through effective and good governance. Education and awareness regarding the consequences of globalization must also be implemented and disseminated. References Chakravorty, Sanjoy (2003). Urban development in the global periphery: The consequences of economic and ideological Globalization. The Annals of Regional Science 37, p. 357-367 Guthrie, Douglas (2006). China and globalization: the social, economic and political transformation of Chinese society. CRC pres, p 1-398. Seeking Alpha (2007). Why Globalization Is Boosting Inequality in Developing Nations. Retrieved May 30, 2009, from http://seekingalpha. com/article/36616-why-globalization-is-boosting-inequality-in-developing-nations.

Airasia’s Logistic and Channel Management

As Airasia’s vision is to be the largest low cost airline in Asia, our proposal might be a useful tool for Airasia to achieve their vision. The goal of our proposal is to decrease the operational cost of Airasia to attain cost efficiencies and provided the public with a lowest cost so that â€Å"Now everyone can fly† with Airasia. Objective of this proposal is to develop e-Supply Chain Management to attain a much lower operation cost for Airasia in the coming year. In this proposal, we will discuss about; 1.Analyze of the factors contributing to enable e-SCM for Airasia, 2. Create an appropriate implementation plans to develop e-SCM, 3. Discuss the environmental factors that will affect the implementation, 4. Determine which department will e-SCM help the most, 5. Show the benefit of e-SCM to Airasia and stakeholders and 6. Suggestion for how to further improve the e-SCM. Overview of the company (Airasia, 2010) Now everyone can fly, this slogan held in every Malaysianâ €™s mind deeply. Airasia was an Asia’s leading airline with a dream of making flying possible for everyone.The vision of Airasia is to be the largest low cost airline in Asia and serving the 3 billion people who are currently underserved with poor connectivity and high fares. The mission of Airasia included; †¢ To be the best company to work for whereby employees are treated as part of a big family †¢ Create a globally recognized ASEAN brand †¢ To attain the lowest cost so that everyone can fly with Airasia †¢ Maintain the highest quality product embracing technology to reduce coast and enhance service levels There are 6 main values that Airasia focused in to attain the lowest cost.The strategies used were; ? Safety first o Partnering with GE Engine Services the world’s most renowned maintenance providers and complying with the world airline operations. o GE Engine Services began servicing jet aircraft engines over 50 years ago. o Provide large or small jet engines for commercial or military aircraft as well as engines for marine and industrial applications (Breaking Travel News, 2002). ? Hight Aircraft Utilisation o Implementing the regions fastest turnaround time at only 25 minutes, assuring lower costs and higher productivity. Low Fare, No Frills o Providing guests with the choice of customizing services without compromising on quality and services.  Example services provided food ; beverage, merchandise, excite, baggage supersize, pick a seat, premium service or corporate booking. ? Streamline Operations o Making sure the process are as simple as possible. o Example online ticket booking. ? Lean Distribution System o Offering a wide and innovative range of distribution channels to make booking and traveling easier. Strategy of distribution like call centre, sales office ; airport sales counter, authorized travel agents, mobile booking or online. ? Point to Point Network o Applying the point-to-point network keeps ope ration simple and cost low Analyze Airasia’s Annual Report According to Airasia’s Five-Year Financial Highlights from 2006 until 2009, Airasia’s revenue is increasing steadily. Unfortunately, in year 2008 is having loss around RM497 million. This is because their operating expenses (-RM3,207 million) had exceeded their revenue (RM2,955 million).From the report, year 2008 Airasia had huge amount of air craft fuel expenses (-RM1,390 million) and derivatives (-RM679 million) on operational cost compare with years 2009 –RM928 million and RM22 million. Due to the fuel expenses and derivatives, it causes Airasia making loss in year 2008 (Airasia Berhad, 2010). From the balance sheet, we can know that net current asset of year 2008 and year 2009 was increasing from RM163 million to RM511 million. It is because of non-current assets and current assets increased and current liabilities decreased.On non-current liabilities, borrowings of RM6,068 million in year 200 8 and RM7,068 million in year 2009 (Airasia Berhad, 2010). |Key Ratios (YE 31 Dec) |2008 |2009 | |Revenue growth (%) |n/a |8. 4 | |EBITDA growth (%) |n/a |86. | |Pretax margins (%) |(15. 3) |16. 8 | |Net profit margins (%) |(15. 4) |16. 3 | |Interest cover (x) |1. 6 |2. 1 | |Effective tax rate (%) |n/a |3. | |Net dividend payout (%) |n/a |0. 0 | |Debtors turnover (days) |91 |88 | |Stock turnover (days) |4 |3 | |Creditors turnover (days) |149 |127 | Adapted]From: Chew. B, 2010. Comparing with Malaysia Airlines, Malaysia Airlines have more revenue compare with Airasia but their profit after tax are around the same figure, which are RM493 million in year 2009, RM245 million in year 2008, RM853 million in year 2007, RM133 million loss in year 2006 and RM1,251 million lose in year 2005. Although Airasia revenue lower than Malaysia Airlines around RM8,442 million but Airasia can gain the profit like Malaysia Airlines. In conclusion, the strategies used by Airasia are very successful (Mala ysia Airlines, 2010).Compare Airasia with Malaysia airlines |2009 |Airasia |Malaysia Airlines |Differences in % | |Revenue |RM3,133 million |RM11,574 million |269. 42% | |Net profit after tax |RM506 million |RM493 million |-2. 57% | |Passengers carried |14,253 million |6,549 million |-54. 5% | |Fuel Expenses |RM927 million |RM3,497 million |277. 24% | |Net Current Asset |RM511 million |RM3,023 million |491. 59% | Balance Sheet Ratio for year 2009 |Ratio |Formula |Airasia |Malaysia Airlines | |Current |CA/CL |1. |0. 86 | |Quick |(Cash+AR)/CL |0. 86 |0. 74 | |Net Margin |NPAT/Sales |16. 2 |0. 04 | |Operating Margin |Operating profit/Sales |0. 15 |-0. 06 | |Return On Assets |NPAT/T. Assets |0. 04 |0. 6 | |Return On Investment |NPAT/Net Worth |0. 19 |0. 66 | The factors contributing to e- enable SCM in Airasia The invention of internet has greatly influence the traditional supply chain management in the world. Many company realize the benefits of apply IT into their supply chain managem ent. Internet has provided a great opportunity for company to share and access information faster and increase the productivity and efficiency of the supply chain performance.Other than that, e-enabled SCM lead to deduct the cost and add extra value for the company. Those enabling software like CRM, ERP and EDI which can help in make improvement on the integration with its buyers, sellers, suppliers and partners. Rapid changing of technology forcing the companies must plan to change their business strategy in order to understand consumer behavior and fulfill their needs. Due to the inefficiencies of the traditional supply chain management, many company decided to acquiring e-SCM are aim to better manage their supply chain flow to ensure it is operating smoothly.E-SCM is taking advantage in coordinate the cooperation with suppliers. E-commerce allow the seller promote and sell their products and services through the internet. Some of the buyers today prefer to search, buy, compare or book the products and services on the internet. Since the consumer behavior has changed, all of the companies are forcing to change their supply chain processes to adopt the new channel to meet the customer expectations. Thus, the supply chain needs to be different with the traditional channel.Airasia can provide customers booking flight ticket via internet (Gimenez et al. , 2003). Information sharing is a crucial part in supply chain management. Traditional supply chain management provided limited information flow among the employees, customers or the suppliers. That is higher cost and time consuming to get the information and it will cause the company can’t make a good decision. Therefore, internet provided a chance for company to share and access the real time information among its partners to ensure effective.Extranet can build a network to link the company and the partners together and granted to share and access information faster. Therefore, company can easily get the urgent information instantly in low cost. It can make a big improvement in enhancing the integration company with its suppliers. Other than that, an intranet can send and accept the documents through electronic media among the firms. In addition, internet is a high speed medium where can reach global. Internet can help the Company connect with their foreign partners in a minute for business information, discussion and proceed to procurement decision.It can know as e-procurement, example, Airasia can order the air bus spare part via internet (Gimenez et al. , 2003). Knowledge sharing, in the database management is not only offer precious information, there are also including planning, analyze the result and transfer and transform into meaningful information and share with business partners . Company can get the data with just a few clicks and help them to make a better decision for their business. That is providing big advantages to the company where is cost saving and improve the e fficiency of their business decision.Example, Airasia can collect their sales data and analyze it into meaningful information in order to respond to customer needs and demands and react quickly to the market. It can also use to forecast the company sales, so, the company can make decision to improve their sales (Gimenez et al. , 2003). One of the factors e-enabled supply chain management is it can design an effective supply chain to strive for effective collaboration and integration with suppliers and customers, increase the competitive advantages in the intense competition environment, improve the operational process, and gain a long-term benefit.Even though internet is an inexpensive and faster way to obtain the useful information to assist the company to improve the supply chain management, company has to design a good supply chain structure to make the supply chain flow more effective. The better of the supply chain design, the more benefits company can gain from it. Intense com petition today has forcing the company to do better always in order to survive in the market. Internet has offering the company a chance to design a better supply chain to enhance its supply chain performance by adding new functions to achieve the company objectives (Gimenez et al. 2003). Implementation plans to strategize an e-SCM In competitive environment today, internet technology provided strong tools to strengthen the company’s electronic supply chain management. If the company can carry out an appropriate implement planning, it would lead to obtain a competitive edge. A poor planning may cause supply chain produce the poor result like low quality, poor services and higher cost. Initially, the company must clarify the supply chain goals to indentify which goals are going to set to get best effect in the business.Competitive level, distribution, production, financial and customers needs need to be concern to assure the new supply chain able to achieve company goals and f ulfill customers’ need. Outsourcing can be more suitable because operating a new supply chain is costly. After that, conduct a supply chain readiness audit to analyze the business. To understand the existing company core and capabilities priority. How the company is going to respond with high demand, global reach? It such as an evaluation of business before a new supply chain is implementing.Next step is developing a business case, the top management should develop a business case that understands electronic supply chain can increase the performances of business and it would improve the customer satisfaction, supplier integration and cost effectiveness. To make a better business case can help in achieve company’s mission and objectives. Fourth step is establishing a supply chain coordination unit. Establish a skillful e-SCM team to implement and coordinate the supply chain.The team is to make sure the supply chain is operating under a smoothness condition, reduce the c ost, facilitate business performance and increase customer satisfaction. Training has to give out to improve the SCM team skill, knowledge and leadership (Kalakota et al, 2001). Next, begin supplier integration. Business partners are the important part in the supply chain to help the company to achieve their new business projects or objectives. Electronic supply chain will be inefficient if without any supplier support.Develop a performance score card to evaluate the performance of new supply chain. Reengineering might need when there have problems occur or something is going wrong. Penalties and performance reward may place into the measurement as incentives to drive e-SCM efficiency. The following step is always educate, educate, educate the members who are involve in the supply chain management by provide training, education, mentoring to the members to get the newest knowledge and information to perform well. At the final step, company has to learn to manage failure.Not every sy stem will always implementing smoothly, failure will lead into inefficiencies and influence the company daily operations. Thus, company must able to cope with the failure, understand the problem and learn from the failure and make improvement on it to prevent the problems occur again (Kalakota et al, 2001). Airasia is using Low Cost Carrier (LCC) business strategy to operate their business and transform supply chain management to electronic. Airsia is going to adopt several systems to support the e-SCM to operate smoothly.All of the systems are operating to achieve the business goals by cost effective of the operation (ERP and CRS) and maximize the revenue (YMS). Airasia attempts to integrate information technology with current supply chain management to carry out some planning and strategy that is implementing effectively to support and develop their business to coordinate their daily operation, integration and communication (Kho, 2005 and Wong, 2009). Advanced Planning and Schedul ing (APS) is introduced to improve the internal operational process and achieving low cost business strategy.In airline industry, complex network, huge daily operation and a lots of external factor that will influence the operational performance like bad weather. In order to be successfully implementing a good supply chain, Airasia can use APS to become a core of their supply chain to deal with the customer and supplier requirements. A series of effective functions will provide by APS to support Airasia in their daily operational activities. There are supplier portals, it will provide some useful information for Airasia to help them avoid from any system error such as order processing.APS also assist in inventory planning and maintenance management. APS is ability to integrate Airasia, its maintenance supplier, GE aviation, and other suppliers to manage the inventory such as spare part to check resource availability and place order priority to prevent out of maintenance stock and se t a maintenance schedule to ensure the aircraft is in a safety condition all the time. Route profitability analysis is conducting to set and plan an efficient route in order to save cost and increase revenue (Kho, 2005 and Wong, 2009).Computer Reservation System (CRS) is an integrated web-based inventory and reservation system including call center, airport departure control function, internet and others. Airasia is going to use e-commerce to facilitate the online reservation and purchase e-ticket process. Intermediary had eliminated in this process. Airasia will offer 24 hours per day and 7 days a week for real time transaction that enable local and global customers to book the ticket anytime. The system software will provide data in online booking and categorize stored, update automatically and help in scheduling flight activities.This is also cost effective by less depend on human resource for data entry. Therefore, Airasia can fully utilize the available of vast booking informat ion where bring customers to the website to minimize the unsold seat and maximize their sales. The comprehensive information is available by the supply chain system on the internet for customer to view, search and compare with others companies before they decide to purchase in terms of service, price or flight time.CRS has provided convenient for the company to maximize their sales to meet customers’ needs (Kho et al, 2005 and Wong, 2009). Beside that, Airasia had decided to acquire a Wireless Delivery System (WDS) to provide convenient to the customer so they able to book ticket through their mobile phone while increasing Airasia sales (Kho et al, 2005 and Wong, 2009). ERP is application software integrated with its company system that helps the company to manage the operational activities effectively and efficiency.Airasia can implement ERP system which is a system that will focus on company daily operations and help in save operational cost, maintain integrity, speed up re porting and increase efficiency of the operational performance and better manage its electronic supply chain (Kho et al, 2005 and Wong, 2009). Yield Revenue System (YMS) used to aid in understand, react and anticipated the buyer behavior to enhance the company revenue. The system can effectively result in optimize the Airasia’s flight ticket price and maximize the company expected revenue. Example, seat price is available by different level in the different time.A ticket booking at a later time may be charge a higher price than an earlier booking. Other than that, the system will help the company adjust the ticket price when there have high demand in that destination. YMS is obtaining advantages in charge a lower price to maximize the revenue and adjust the price into higher price when the peak time through the demand forecast. In this case, Airasia can fully understand their consumer behavior and implementing the effective strategy to achieve their revenue objectives (Kho et al, 2005 and Wong, 2009). ECRM is a system software use to build a long term relationship with the customers.Many companies are plan to cut customer service cost while improve customer satisfaction. ECRM is providing extra advantages compare with offline CRM. Airasia will use ECRM to manage the complaints from the customers through the call center and solve the customer problem and question by FAQs with further customer service support line on the Airasia homepage. Besides that, ECRM also provide convenience for customer to check in through the internet and mobile phone. ECRM can help the Airasia indentify the frequent customer and reward them through reward program like frequently flyer program.Email notification may be send to the customers to inform them about the promotion information (Wong, 2009). Environmental factors that may affect the implementation of e-SCM in AirAsia External factors Sociological Social environment includes the cultures, customs, mores, values and demogr aphic characteristic of the society in which an organization functions. Social processes also determine the goods and services, as well as the standards of business conduct, that a society is likely to value and accept. (Smith, 2010) In Malaysia, most of the population is educated and 65. % of Malaysians use internet (Internet World Statistic, 2010). This eases the process of implement e-SCM. When suppliers, customers and employees of Airasia are educated and able to operate a computer, it will be very easy for them to understand the concept of e-SCM, accept and use it. Therefore, the learning cost of Airasia’s e-SCM can be lower down. However, Airasia’s supplier have different values in implementing e-SCM. They may refuse to share actual data with other companies due to lack of trust (Scalet, 2001). This caused a barrier while implementing e-SCM.Political The political environment reflects the relationship between business and government, usually in the form of govern ment regulation of business (Smith, 2010). Political factors such as labour laws, tax, trade policy, and political stability defines what Airasia can and cannot do while implementing e-SCM. During year 2009, the Prime Minister, Abdullah Badawi was set to step down in March 2009. This caused political uncertainty. This issue may lead to difficulties in setting rules or changing any structure in Airasia in order to implement e-SCM.Besides, Airasia also operate in other countries, many laws will be different compare to Malaysia. So Airasia will face another issue while implement e-SCM. Economic Economic environment refers to relevant conditions that exist in the economic system in which a company operates. Those factors in economic environment are interest rates, exchange rate, economic growth, inflation rate and others (Smith, 2010). For example, the rising of oil and arousal of low-cost competitors like Firefly will affect Airasia’s operating cost.They will influence the profi ts and availability of funds and cause implication on implementation of e-SCM (Yahoo! Answer, 2010). When Airasia is lack of fund, there will also lack of employees training cost on e-SCM and implementation cost. A Thai individual holds 1%, Airasia holds 49% and Shin Corporation hold 50% of Thai Airasia. Shin Corporation was owned by previous Thailand prime minister and it has strong financial strength to support Airasia to implement technology such as e-SCM (International Transport Workers' Federation, 2007). TechnologicalTechnological environment includes human knowledge, work methods, physical equipment, electronics and telecommunication and various processing systems which used to perform business activities. (Wong, 2009) Technology nowadays helps a lot in e-SCM. The main technology that affects implementation of e-SCM is Internet. It is serving as a medium for information access, transmission and sharing among suppliers, Airasia and its customers. Apart from that, with the aids of other technologies like intranet, extranet, e-mail, online conferencing, and others, all the supply chain partners ofAirasia can easily communicate and collaborate. Speed of information flow faster through Airasia to its customers or supplier. The other technology platform is Enterprise Resource Planning System (ERP) and Electronic Data Interchange (EDI). These technologies have stimulated implementation of e-SCM. Internal factors Human Resource When Airasia implement e-SCM strategy, every process, goal or system must be carry out by employees. Thus Airasia need to provide training to its employee, development, restructure and compensate in order to support e-SCM process. However, some employees may resist to change.Airasia must be award or compensate them so that implementation goes smoothly (Lancaster, 2006). Financial Resource Financial is critical factors that affect e-SCM. Without enough funds and capital, e-SCM cannot be implementing because e-SCM needs huge fund to carry out. Although Airasia is suffering loss during year 2009, Airasia can raise its fund to implement e-SCM by selling its share or capital restructure (Whitley, 2009). Physical Resource The infrastructure needed to be carry out e-SCM are corporate portals, workflow system and tools, EDI, intranet, extranet and others groupware tools.Airasia should gets all infrastructure ready to implement e-SCM. Organizational structure A flattened organization structure can easier to accept, adapt and implement new technologies or strategies (Pearlson, 2006). However, board of directors of AirAsia is too narrow, decision making will be too shallow (Onwutalobi, 2008). When implement e-SCM, decision making need to be fast, effective and efficient. Area that e-SCM help most in Airasia E-SCM helps Airasia a lot in this airline competitive industry and one of the ost significant advantages are reduced manifest preparation time, reduced paperwork handling time, reduced time in communicating with up- and do wn-stream intermodal partners and reduced load transference times between intermodal partners One of the significant e-SCM for an aviation company is the Computer Reservation System (CRS). Online sales through this system captured more than 50 percent of Airasia’s revenue (Corporate website, 2005). The system can also detect the frequent flyers and rewards them accordingly to create higher customer retention rate and lead to a better stage of relationship marketing with the customers.The Customer Relationship Management (CRM) process provides the structure for how relationship with the customer is develop and maintained (Croxton et al. , 2001). CRM can be a system linked together with the CRS in order to obtain the customer description and reservation description to provide them with full range of customer service including the FAQ questions in it. Besides that, Distributed Database System (DDS) is also a core element in this successful Airasia in the airline industry. If Air asia tend to expand to a wider range of market share, a geographically dispersed database can be used to plan its flight schedule carefully.Another element is that Wireless Delivery System (WDS) for the ease of their customers to browse company website details and place their reservation using their mobile phone. Airasia practices online booking if the customers tend to save money for lower price when they purchase their ticket online. The complexity of managing the flexible price can be carrying out using Yield Revenue System (YRS). Airasia can price accordingly by referring to the demand of the flight and pick the best price for Airasia’s yield revenue.Demand driven resource planning and employee scheduling is crucial to the success of all aviation service providers and Advanced Planning and Scheduling (APS) can help Airasia in the dynamic airline environment. Crew scheduling, fleet management, gate and check-in desk planning and the ground crew planning is a crucial part f or the company to overcome the increasing operating costs. Benefits of e-SCM to AirAsia, suppliers, and consumers The common model of e-commerce supply chain system transaction view is shown as below; company, suppliers and consumers are all linked throughout the whole transaction.So, as Airasia applies e-SCM, besides benefit to Airasia, it also benefits to suppliers and consumers (Hultkrantz et al. , 2001). [pic] Company Airasia can use the computer network to operate its businesses as one of the e-SCM strategies. Airasia’s can introduce booking air ticket through the online website which is assisted Air Asia transformed towards a more well-established communication media which is available 24/7. As the forecast, there will about 40% total revenue can be gain via the Internet transactions.It is because of Airasia can take the advantage of B2B marketplaces to forecast the demand for their services and, using differentiation pricing strategy to attract more customers and gain more market share by implementing the Yield Revenue System (YMS). In addition, the e-CRM in e-SCM allows Airasia to provide personalized service and one-to-one relationships between merchants and consumers. The ERP system had speed up reporting and increase efficiency of the operational performance which will directly increase the satisfaction of customers towards the services quality provided by Airasia.At the end, Airasia can enhancing relationship with both existing and potential customers and also the suppliers since the communication became a straightforward task. Besides that, Airasia can cost saving through the Advanced Planning and Scheduling (APS) which improved the internal operational process and achieving low cost business strategy. The company can also saves on the cost to operating and managing the bricks and mortar outlets and able to reach national markets without any efforts on developing a physical distribution network.Then, Airasia can reduce the cost of sales com mission of the middleman, which is the travel agent. So, as a conclusion, if Airasia adopted e-SCM, the company can streamline and restructure the services provided to its customers, developing new markets, and thus creating innovative business opportunities to its customers and suppliers. Suppliers [pic] Due to the supplier’s view of e-commerce supply chain, they concern on the process of buy and fulfillment, ship and logistics and fleet management (Hultkrantz et al. , 2001).The suppliers of Airasia can strengthen their forecasting ability, meet and exceed Airasia’s demands by offering the right promotion of products and services at the right time, as well as align their production schedules based on their manufacturing capacity and inventory management is improved because of the efficient information exchange, inventory visibility and transactions through the EDI system. So, the supplier can minimize ordering, handling and other costs and avoid from the bull-whip eff ect which may cause them profit loss from the surplus of the stocks or failed to gain more profit because of the shortage of stocks.In addition, the supplier can increase its reputation by meeting the needs and demands from the customers. Consumers The customer’s view point towards the e-SCM can be represented simply, as the figure below (Hultkrantz et al. , 2001). [pic] The e-SCM delivers value across Airasia customers’ supply chain allow customers make quicker and better decisions because the information about inventory visibility and transactions.Airasia customers can compare the pricing and the quality of services provided by Airasia and the others competitors on Internet. Besides that, the e-SCM automating the e-procurement function, simplified purchasing processes which benefits Airasia in lower their transaction costs and overhead. Since the expenses or costs of Airasia reduced, they may able to lower down the pricing but maintaining the same quality of services , which is also considered as benefit to customers. Customers get the same quality of services but with a lower pay.Through Computer Reservation System (CRS), Airasia can launch the ticketless system which the customer of Airasia has the opportunity in doing the booking and purchasing process at anytime, anywhere as customer preferences. Once the customer booking completed, Airasia will provide customer with a program which include customer booking number, payment and travel details. So, the ordering and settlement process had simplified and more convenient to customers during they check in by just mentioning the booking number and must present identification card (IC) or passport of customer for identification purposes.Recommendation and improvement on e-SCM The constantly changing external environments which faced by the organization or company nowadays cause the Airasia have to always ensure that its own internal resources and capabilities are sufficient enough to meet or exceed the needs of the external environment. So, the e-SCM system that Airasia executed need to always keep up-to-date to meet the needs of the external environments. Besides that, in order to survive in the air flight services industry, Airasia also need to always undertake an analysis about their external and internal environment.The e-SCM system plays an important role in this process because the visible of information about the supplier side and customers’ side is useful in the analysis. So, e-SCM system needs to be improved by reducing the degree of error happened and increase the accuracy and reliability of the data flow within the supply chain flow. Since Airasia still receiving a lot complaint from customers on their service, such as the flight delays, or being charged for a lot of things and also customers is not allowed to change flight or get any refund from Airasia if they couldn’t make it.So, Airasia can improve the e-SCM through the Balance Score Card (BSC) whi ch helps in the improvement of the internal and external communications, and monitor the organization performance based on financial perspective, internal business process perspective, learning and growth perspective and also customer perspective. So, by measuring the quality management and customer satisfaction index, Airasia could further improve the e-SCM based on the feedbacks from the customers and the measurement of the performance. On the other hand, Airasia can also further improve the e-SCM in the collaboration area.There are several unexpected events are converging. Therefore, company can increases the number of platforms, packages and more advanced technologies to do the filtering tasks which only permit meaningful collaboration from sharing data and information, to developing customer reward programs and joint forecasts.ReferencesThe Breaking News (2002), AirAsia ; GE Engine Services Sign Major Engine Maintenance Agreement Worth Over US$20 Million, Breaking Travel News. Available from: – http://www. breakingtravelnews. com/news/article/btn40003248  [Accessed 3 July 2010] Airasia (2010).